ImageSpan and Zimmerman Advertising Partner to Bring the Next Generation of Image Licensing and Local Area Content Creation to the Automotive Industry
SAUSALITO, CA, and Fort Lauderdale, FL – June 25, 2007 — ImageSpan Inc.™, a licensing and billing automation platform for digital media, and Zimmerman Advertising, an Omnicom Group agency, announced their partnership to embed ImageSpan's licensing automation technology, LicenseStream, into Zimmerman's Pick-n-Click Ads.com™, the world's first virtual advertising agency.
In addition, Zimmerman and Pick-n-Click Ads.com™ will adopt ImageSpan's local area content creation network, CurbStream, as the exclusive provider for all local area content creation needs. CurbStream provides the only on-demand national network of more than 7,000 professional independent videographers and photographers.
Pick-n-Click Ads.com™ enables any of the more than 22,000 U.S. auto dealerships to create compelling local advertising in real time from any internet enabled computer. Dealers can now choose from hundreds of top quality automotive campaigns created by the country's largest retail automotive advertising agency and customize them with video or photos of their dealership supplied by accredited ImageSpan video professionals. All pieces of the process are automatically licensed, eliminating the time-consuming process of manually licensing content.
"We are excited to be chosen by Zimmerman to significantly enhance this groundbreaking product for the automotive industry," said Iain Scholnick, chairman and chief executive officer, ImageSpan. "Developing a simple process for efficiently acquiring local area content, and delivering it with an automated licensing and transaction system, means that Pick-n-Click Ads.com™ clients can create truly impactful, compliant advertising in just minutes."
"The future of advertising has arrived," said Michael Gelfano, vice president of retail technologies, Zimmerman Advertising. "Local and franchise advertising is a significant part of the $130 billion automotive advertising market. The Pick-n-Click Ads.com™ and ImageSpan partnership enables exactly what our clients have been demanding – the ability to create and localize their advertising in real time to capitalize on the ever-changing needs of their local retail market."
About ImageSpan
ImageSpan independently offers a comprehensive suite of applications and tools for use with all types of media, connecting buyers and sellers to find, buy and legally settle royalty payments in minutes, rather than months. ImageSpan is a trusted solution provider and is the exclusive provider of license registry services to the PLUS Coalition, the multi-nation and multi-industry standard for image licensing. For more information, please go to www.imagespan.com or call 1-415.259.4529.
About Zimmerman Advertising
Headquartered in Fort Lauderdale Florida, Zimmerman Advertising, an Omnicom Group™ company, is currently the 15th largest advertising agency in the United States, with more than 1,000 full-time associates and offices throughout the country, including New York, Los Angeles, Washington DC, Chicago, Dallas, San Francisco and Atlanta.
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
ImageSpan Media Contact:
Laura Evenson
415.465.2711
levenson@imagespan.com
